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“Helping mothers is really my advocacy. As a mom, I know the difficult and multiple roles we have to play. I want to fight for Filipino moms.” This was from Camille, my daughter. I have heard her talk about this when meeting with her campaign team and they were discussing messaging and her platforms.

In the past, I have frequently discussed how a good manager needs to be sensitive to changes in the business environment whether it be political, social or demographic. The same is true in politics.

On May 12, 2025, Filipinos will choose candidates vying for more than 18,000 national and local positions. I find this simple fact astonishing and a proof of just how democracy works. This is what I like about democracy, it allows people to manifest their choice. You can have all the pundits and so-called “opinion-makers” out there but at the end of the day the most important voice is that of the Filipino people.